0
0
(Image source – ZEE5)
In this fast-paced life where we don’t have much time in hand to read long articles or even watch lengthy videos, we look for short videos that are informative, educational, on current affairs and sometimes just for fun.
We are all aware of the Indian government’s ban on 59 Chinese apps which includes the widely used TikTok app also. Not just viewers, even video content creators are looking for a similar app where they can continue sharing their videos and engage with their audience. This is the best time to launch a short-video creation platform and the OTT operator, ZEE5 has done that. It has launched HiPi inside the ZEE5 app where it offers up to 90 seconds video creation by celebrities, influencers and its users. HiPi has been there for a while and it was called Hypershorts earlier.
The company says, “HiPi enters an increasingly crowded user-generated short video market in India following the ban on TikTok. HiPi will compete with the likes of Roposo (50 million downloads), Mitron TV (10 million downloads), Chingari (3.5 million downloads), and others.”
HiPi is an exciting and innovative platform where Indians can create the most ingenious and exciting content with the help of state-of-the-art features. It is a platform for entertainment, fandoms and storytellers. Unlike TikTok, which caps lip-synced videos at 15 seconds, HiPi videos will be over a minute long. It will be free to begin with, but HiPi’s ad-supported format could give way to a subscription-driven service integrating it more closely with ZEE5.
ZEE5 stated, “The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without the fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to stardom.”
Tarun Katial, CEO of ZEE5 India, said, “We want ZEE5 to be the super app of entertainment, a one-stop destination for digital videos. We don’t want users to come to us only for long form and go somewhere else for short form. The digital ecosystem will make users come back more, and their habit formation with ZEE5 will happen.”
ZEE5 is one of India’s leading OTT apps with over a 100 million downloads and HiPi takes ZEE5 closer to its vision of becoming a “super app of entertainment”. Both the creators and the users will enjoy this video creation platform HiPi by ZEE5 and will continue to enjoy short videos on the go.
Average Rating